Intelligently manage your content to deliver optimized customer communications across any channel.
Messagepoint® is a SaaS-based Customer Communications Management (CCM) solution that enables organizations to enhance customer experiences with optimized communications.
Whether dealing with simple correspondence or more complex documents, our intelligent content management capabilities uniquely enable marketers, customer experience and servicing teams to efficiently create timely, relevant, compliant and highly-personalized customer-facing communications across print and digital channels.
Manage your content intelligently.
Only Messagepoint provides intelligent content management, enabling teams to centrally manage and share pieces of content across multiple communications and templates. These powerful capabilities dramatically reduce time to market, simplifying change management and ensuring consistency and compliance across your library of communications.
Empower content authors.
With Messagepoint, your marketers, product owners and customer experience teams won’t have to manage messaging content and targeting rules in spreadsheets and send them to IT for programming. Messagepoint empowers your content authors with hands-on control over creating, editing, and managing content in your communications so you can get your communications out the door faster than ever before.
Deliver exceptional customer experiences with highly personalized communications.
Messagepoint makes it easy to achieve advanced levels of personalized with intuitive natural language targeting rules and variables that drive personalized, relevant text and images based on preferences, behaviors, or demographics—and the best part is, you don’t have to be a programmer to do it.
Revolutionize how you manage communications.
Messagepoint’s patent-pending Variation Management is absolutely unique, eliminating the need to create, update, and manage many instances of similar templates and documents. Variation Management enables the creation of a master template that shares formatting and content down to its variants and sub-variants of the communication. This inheritance provides a powerful and efficient way to enable rapid creation of similar communications, and streamline the overall management of your communications library while driving personalization.
[Icon] Share content for faster changes and greater consistency.
Using Messagepoint’s SmartText™, content authors can share content—like text and graphics—across communications and variants. This not only makes it faster and easier to ensure approved content is used in a communication, but it also enables users to make a change to content once and have the update appear everywhere the SmartText does. Imagine the power of being able to make a change across hundreds or thousands of documents in a matter of seconds.
[Icon] Ensure compliance.
Messagepoint’s unique ability to centrally manage and share content ensures that key content owners (legal, brand managers, etc.) can easily review, update and manage their assigned pieces of content to ensure consistency and compliance.
[Icon] Leverage existing technology investments.
Messagepoint provides native composition capabilities, as well as integration options and packaged integrations to legacy CCM tools, including OpenText Exstream and Quadient Inspire, and other digital communications systems including Salesforce, SparkPost and ClickaTell. These integrations enable you to leverage current investments and delivery infrastructure while making it easy to adopt Messagepoint.
[Icon] Proof and test in real-time—without the need for IT.
Users can quickly proof what they have created and get an exact rendition of what will be produced in production by leveraging sample data to validate that the rules are targeting the right individuals.
[Icon] Collaborate with your team.
Messagepoint enables you to assign content tasks such as creation, updates, approvals or reviews to others. Workflows can be easily created and customized according to your needs.
[Icon] Generate batch and one-off communications.
Messagepoint supports one-off transactional requests in-flight, such as a letter or email to a single individual, as well as the creation of large batch job communications, such as direct mail or annual policy updates.
[Icon] Manage versions and compare history.
Messagepoint stores older versions of your messages, so you can easily retrieve old versions and compare content to determine what additions, deletions, and style changes happened between versions, taking the guesswork out of what changed and when. In addition, start and end dates can be set for individual pieces of content to enable users to set up, test, and approve content in advance of it being used, such as for a time-sensitive offer. When the qualifying dates are true, the new content will appear in your communications.
Want to learn more about Messagepoint? Watch our demo.
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