Insurance communications are a significant influencer of loyalty, brand sentiment and revenue.

It’s critical to get customer communications experience just right. However, this is becoming more difficult over time as consumers expect higher degrees of responsiveness, personalization and service than ever before.

Insurance, CCM Software, Customer Communications

Personalize to enable better customer experiences.

Messagepoint enables Insurers to meet customer demands by providing intelligent content management that makes it easy to create communications that are highly personalized and delivered through the channel of their choice (print, email, SMS).  Take your personalization efforts beyond an account number and a name when appropriate and add graphics or other content that is driven by customer profiles to align with demographics of the groups you are targeting or the products you are offering, enhancing your communications.

Messagepoint optimizes both batch job and on-demand communications, such as:

  • Claims communications
  • Letters and email correspondence
  • Certificate or Evidence of Coverage
  • Notices and renewals
  • Policy documents
  • Agent communications
  • Direct marketing
  • Welcome kits
  • ID cards
  • Billing and payment statements

Put your content authors in control for greater agility

Agility is key for insurers to make changes quickly in response to major events (such as weather), policy changes, regulatory changes, etc. While legacy CCM solutions require IT to make updates to communications, Messagepoint provides advanced capabilities that make it easy for marketers, customer experience teams, and claims teams to create and modify communications – cutting out the middle person and speeding time to market.

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Put your content authors in control for greater agility.

Agility is key for insurers to make changes quickly in response to major events (such as weather), policy changes, regulatory changes, etc. While legacy CCM solutions require IT to make updates to communications, Messagepoint provides advanced capabilities that make it easy for marketers, customer experience teams, and claims teams to create and modify communicationscutting out the middle person and speeding time to market.

 

Get to digital faster

Meeting customer needs means being able to communicate with them through the channels they want. Today, more than ever that often means digital. Messagepoint makes it easy to not only clean up and migrate legacy print communications, but we enable insurers to manage print and digital (email, SMS) communications all in one place, sharing content and branding across the channels where appropriate for greater efficiency. The best part is we can make it easy to ensure your customers receive communications through the channel of their choice.

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Get to digital faster.

Meeting customer needs means being able to communicate with them through the channels they want. Today, more than ever that often means digital. Messagepoint makes it easy to not only clean up and migrate legacy print communications, but we enable insurers to manage print and digital (email, SMS) communications all in one place, sharing content and branding across the channels where appropriate for greater efficiency. The best part is we can make it easy to ensure your customers receive communications through the channel of their choice.

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Target customers for cross-selling and up-selling

Leveraging natural language rules, Messagepoint makes it fast and easy for you to target groups of customers with new communications and promotions that speak to their profiles, preferences and needs.

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Target customers for cross-selling and up-selling.

Leveraging natural language rules, Messagepoint makes it fast and easy for you to target groups of customers with new communications and promotions that speak to their profiles, preferences and needs.

Cut the cost and time to manage policy and other complex documents

Messagepoint provides intelligent content management that enables policy manages to centrally manage and directly update content. This not only speeds up change management cycles dramatically, it reduces the cost of leveraging technical resources to do the work. In addition, intelligent content sharing and template variation management can make it more efficient to assemble welcome kits and other complex packages that truly speak to the customers needs and requirements, cutting response times and eliminating the manual work.

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Cut the cost and time to manage policy and other complex documents.

Messagepoint provides intelligent content management that enables policy manages to centrally manage and directly update content. This not only speeds up change management cycles dramatically, it reduces the cost of leveraging technical resources to do the work. In addition, intelligent content sharing and template variation management can make it more efficient to assemble welcome kits and other complex packages that truly speak to the customers needs and requirements, cutting response times and eliminating the manual work.

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Streamline communications management

Imagine going from managing 90 email templates to 1 for a library of claims correspondence. Each of those 90 emails still exist and contain their own unique content, but they take advantage of a master template that shares its structure, common text, and graphics with its variants.  These patent-pending capabilities not only make it incredibly easy to update the content in those communications, this structure makes it fast and easy to create new communications as well – accelerating time to market.

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Streamline communications management.

Imagine going from managing 90 email templates to 1 for a library of claims correspondence. Each of those 90 emails still exist and contain their own unique content, but they take advantage of a master template that shares its structure, common text, and graphics with its variants.  These patent-pending capabilities not only make it incredibly easy to update the content in those communications, this structure makes it fast and easy to create new communications as wellaccelerating time to market.

Empower customer service reps and agents with access to approved communications

Give your front-line teams access to approved, standardized customer communications to ensure brand and message consistency while enabling faster responses to customer interactions. Through a controlled editing experience, your CSRs can personalize the message, delivering that extra touch when it really counts.

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Empower customer service reps and agents with access to approved communications.

Give your front-line teams access to approved, standardized customer communications to ensure brand and message consistency while enabling faster responses to customer interactions. Through a controlled editing experience, your CSRs can personalize the message, delivering that extra touch when it really counts.

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Chat with one of our experts today and bring your insurance organization’s communications to the next level.